Future-oriented change: Betonbau becomes GRITEC

As of 29 February 2024, Betonbau will present itself under the new company name GRITEC. This is a significant step, underlining the company’s development to date, its current positioning and its long-term strategic direction.

"The new company name was chosen to reflect our history, our ambitions and our drive for progress. As we have developed and grown over the years, the name "Betonbau" no longer adequately describes the company we are today. We are much more than just experts in the field of concrete and construction, the areas with which we have always been associated. For this reason, the right time has come to adopt our company name," explains Thomas Sachers, Managing Director of Betonbau BBD GmbH.

The name GRITEC, derived from "Grid" and "Technology", reinforces the clear positioning as a full-service provider of system-relevant infrastructure solutions, and enables all company divisions and products to be brought together under one roof. The resulting clear identity should be equally recognisable for the company, all current and future employees as well as national and international customers and partners.

The introduction of the name GRITEC goes hand in hand with a comprehensive further development of the corporate design. This measure ensures a consistent appearance across all communication channels that correspond to the new name.

The official launch as GRITEC GmbH will take place on 29 February 2024. "We are looking forward to this milestone with great anticipation and are convinced that the new name will create new opportunities, and will substantially contribute to achieving our goals," confirms Volker Ernst, Managing Director of Betonbau BBD GmbH.